A major deal in broadcasting that was just finalized is the NCAA tournament is being held on CBS, TBS, TNT, and TRUTV. The broadcasting deal is for 14 years and 10.8 billion dollars (Flint 2010). My goal throughout this masters program is to run my own sports agency. I felt that the NCAA tournament expanding to four networks is major news in the basketball world. This is meaningful news for me because I want to represent basketball players that play overseas and in the NBA. 2011 will be the first time in 73 years that CBS will not have the complete television coverage of the NCAA tournament. The key aspect of the television deal is that it
allows student athletes on the division one level to gain more exposure. This helps me see more players play and find a player that can play overseas or in the NBA. All the NCAA tournament games will be on television, which will be more exciting for the fans. The main objection that people have about the new broadcasting deal is that a majority of the games will be on cable. My suggestion for people that do not have cable and want to watch all of the NCAA tournament games is to go to a friends house that has cable.
The agreement between Turner and CBS begins next year and expires in 2024. More NCAA tournament coverage means the NCAA tournament will be worth more money. The television stations are rewarded with 771 million dollars in revenue from advertisers and subscribers (Sandomir&Thamel 2010). The revenue ensures student athletes across all three NCAA divisions will be supported in a broad range of championship opportunities and scholarships for divsion1 and division 2. The money earned by the NCAA tournament will help students in 23 sports compete and learn. CBS will have final four games through the year 2016. After 2016, TBS and CBS will alternate championship games. Turner is very excited to broadcast NCAA tournament games because of the tournaments rich tradition.
The reason that CBS gave up their full coverage of the NCAA tournament is the costs of covering the games were beginning to outweigh the benefits. Therefore, sharing the load with Turner, CBS can hold on to a big chunk of marquee games with fewer financial risks. The television deal pushed the NCAA tournament to 68 teams. Three more teams mean three more teams will be happy on selection Sunday. I liked the idea of 96 teams making the tournament, which would make more money for the television networks
CBS Sports, Turner Boradcasting, NCAA reach 14-year agreement Retrieved from
http://www.ncaa.com/sports/m-baskbl/spec-rel/042210aaa.html
Flint, J. (2010). CBS cuts in Turner on NCAA basketball tournament, LA Times retrieved from:
http://articles.latimes.com/2010/apr/23/business/la-fi-ct-turner-20100423
Sandomir, R&Thamel, P (2010) TV deal NCAA tournament closer to 68 team tournament retrieved from;
http://www.nytimes.com/2010/04/23/sports/ncaabasketball/23ncaa.html
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