Best Practices in Sports Marketing

The business side of sports marketing that I am pursuing is representing basketball players that play overseas and in the NBA. I am going to discuss the best practices in sports marketing. A concept that I learned earlier in EBMS masters program is the law of contraction. Ian McClurg lists narrowing your focus as the number one practice in his blog entry for the best marketing practices in sports organizations (2010). The law of contraction means that I should narrow my focus. A prime example of a successful company that narrowed their focus is Starbucks. The main focus of Starbucks is coffee. The sport that I am focusing on as a sports agent is basketball. I want to make as many connections as I can to give my clients’ the best opportunity to succeed.

In order to gain contacts in the sports world it is important to create opportunities for yourself. A great way to create opportunities for yourself is through social networking. I made an important contact in Lee Melchionni through facebook. Mr. Melchionni is well connected in the sports agent industry and is currently working for Waserman Media Group. Mr. Melchionni explained to me that it is important to stay up to date on the new technologies and always think of ways to improve your marketing techniques. Social networking is a great way to gather a following for your clients. I feel that it is important to be a creator on the social technographics ladder. The creator will publish blogs, web pages and videos. The blogs and the You Tube will be an effective way to keep my clients followers up to date on their progress. Twitter, blogger, facebook and You Tube are social networking sites that allow you to promote your business. Major sports groups meet on networking websites like Linked In. Social networking is a cost effective way to market your business.

The next best sports practice that Mr. McClurg discusses is the value of the organization. The value of my organization will be based on the concepts of hard work, dedication and discipline. The clients’ that I choose to represent will develop those three qualities. My goal as a sports agency is to build my agency’s reputation through my clients’ satisfaction. A great way for me to maximize my clients’ salary potential is through market research. It is important that I find out the salaries of other basketball players whose talent compares to my client. The most important information that I need to gather through my market research is how my client benefits the team that I am negotiating with. It is important to conduct market research of all of the NBA teams because each team has different needs. Therefore, my clients’ would get their maximum salary based on the market research that I conducted. The best practices in sports marketing are narrowing your focus, social networking, building a good reputation with your clients and well-documented market research.

Reference:

http://www.sportsmarketing20.com/profiles/blogs/marketing-best-practices-for